Languages: German + English
2007 BA in Communication Sciences, LMU München
2006 Communication Studies, University of Athens
Lena is a consultant, writer and presenter specialising in the automotive and motorsport industry.
She has gained more than ten years of experience working for leading international automotive companies and racing teams at the management level before starting her own business in 2013.
While working for such prestigious brands as BMW, Toyota and McLaren, Lena has successfully lead and implemented several global and local PR campaigns for product launches, sports series and market entries.
In addition to developing impactful communication strategies and driving continuous positive media coverage, Lena is also an eloquent and experienced speaker, presenter and writer with regular contributions in the Paddock Magazine, Christophorus and various other motoring publications.
As an expert in the motoring industry, Lena consults her clients in the field of Strategic Communications, Corporate Messaging, Crisis Management, Product Placement, Media Relations, Brand Management, Marketing Communications, Event and Reputation Management.
Born and based in Germany, but having lived and worked in Greece, France, Italy, Switzerland and Great Britain, she speaks four languages fluently. Due to her international experience and diverse background, Lena has an invaluable network of influential contacts including automotive, lifestyle and business media, industry stakeholders, governing bodies, sponsors, teams and manufacturers.